v i c t o r i a
w i l d e r , a p r *
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707.227.8310
tori@wilderpr.com
r
e s u m e
Director of Communications
NAPA VALLEY VINTNERS, St. Helena, Calif.
09/04 - 10/05
- Work with staff
and committees to develop and promote key messages with respect to brand
positioning and key issues, including: name protection, environment,
Auction Napa Valley, community outreach, and direct shipping
- Create and
produce media materials and opportunities to support signature events,
including Auction Napa Valley and Premiere Napa Valley; hire and oversee
PR contractor support of these and other events
- Direct
contractor and staff activities related to design and production of all
advertising and collateral material
- Serve as
association spokesperson and key contact for all media inquiries
- Develop and
maintain relationships with key trade and consumer press to support and
promote association messages and initiatives
Highlights:
- Developed and
produced new member tools, including: all-new Press Guide, annual
editorial calendars, all-new media kit and online press room
- Created Napa
Declaration and orchestrated first official meeting/creation of the
Alliance of Wine Regions which resulted in the generation of more than 50
national and international media placements to date, including front page
coverage in the San Francisco Chronicle Wine Section
- Worked in
conjunction with staff and outside agency to developed new brand campaign
look and feel; integrated new corporate identity and key messages in
all-new community awareness advertising campaign
- Generated more
than $1 million in positive media placements in local, regional,
national and international outlets for Auction Napa Valley 25 during
critical change year
Manager of Media Relations
PRINCESS CRUISES, Santa Clarita, Calif.
10/02 - 9/04
- Develop and
implement proactive media relations strategies and tactics designed to
increase sales in target markets
- Work with
internal partners to develop and promote key messages that support
Princess branding efforts
- Plan and produce
events to highlight major initiatives including new ship launches and
brand support campaigns
- Manage public
relations department staff and direct outside contractor activities
- Serve as corporate
spokesperson and primary contact for media
- Develop and
maintain relationships with key trade and consumer travel press to support
and promote corporate messages and initiatives
- Seek and pursue
opportunities for community relations campaign, including corporate
sponsorship
Highlights:
- Developed and
produced gala christening events and media opportunities for new Princess
vessels, including Coral, Island, Pacific, Tahitian, Diamond, Sapphire and
Caribbean Princesses
- Created and
hosted all onboard and land-based media familiarization events
- Worked in
conjunction with executive team and outside agencies to developed and
implement successful crisis communications strategies relating to industry
health and environmental issues
(Continued on reverse)
* Accredited by the Public Relations Society of America.
This designation
is held by approximately 5,000 public relations professionals in the United
States
Director of Communications
OREGON TOURISM COMMISSION, Salem, Ore.
09/99 - 07/02
- Developed and
oversaw the implementation of a biannual strategic program plan, including
a detailed budget.
- Directed the
development, planning and execution of all public relations efforts,
including industry and community outreach programs.
- Directed the
development and production of all official state tourism publications,
including Travel Oregon magazine, The Official Oregon Kids
Guide
and www.traveloregon.com.
- Served as
primary media spokesperson regarding tourism for the state of Oregon.
- Developed and
produced a series of tools for industry partners, including an annual
media audit, Top 100 Target Publications list, an annual calendar of
editorial opportunities, specialized workshops and a comprehensive public
relations handbook.
- Worked with
industry and vendors to strengthen and validate Brand Oregon concepts and
key messages
Highlights:
- Launched a major
public relations initiative to improve public awareness regarding the
value of tourism to the Oregon economy.
- Generated more
than $4 Million worth of positive editorial coverage for the state of
Oregon over the 2001 calendar year, exceeding departmental goal by more
than 25%.
- Directed the
redevelopment of the state of OregonÕs family of ÒOfficialÓ travel
publications, including the creation of Travel Oregon magazine and The
Official Oregon Kids Guide, as well as a complete redesign of The
Official Guide to Golf in Oregon.
REFERENCES
Linda Reiff, Executive Director, Napa Valley Vintners; Tel:
707.968.4211; Email: lreiff@napavintners.com
Jeanette Kenyon, Manager, Special Event Productions, Disneyland
Resorts; Tel: 714.863.2451; Email:
jeanette.l.kenyon@disney.com
David Devan, Spa Director, Ritz Carlton Lake Oconee; Tel:
706.467.7163; Email: david.devan@ritzcarlton.com
Julie Benson, Communications Director, Princess Cruises; Email:
jbenson@princesscruises.com
Todd Davidson, Executive Director, Oregon Tourism Commission;;
Tel: 503.986.0007; Email: todd.davisdon@state.or.us
Deborah Hall Wakefield, Director of PR, Portland Oregon Visitors
Association; Tel: 503.275.9795; Email: dw@pova.com
AWARDS
National Federation of Press Women, First Place (1999): Media
Kit; Four-color Magazine; Manuals & Handbooks
Oregon Press Women, First Place (1999): Manuals &
Handbooks; Media Kit; Four-color Magazine; News Release
Oregon Press Women, Second Place (1999): Four-color Magazine;
Media Kit
PRSA – Portland, Spotlight Award (1998): External
Publication; External Magazine
PRSA – Portland, Award of Excellence, Media Kit, 1998
PRSA – Portland, Award of Excellence: Editorial &
Opinion, The Official Oregon Kids Guide, 2000
Society of American Travel Writers (SATW) – Western Chapter,
First Place: Travel Guide/ Promotional Brochure, 2001